Coffee roaster websites and stores, built around how you actually sell
The store, the subscriptions, the wholesale orders that come in by text. One build.
Your wholesale prices stay private until you say yes.
A working demo of a wholesale portal. Play the cafe and apply. Switch to the roaster's side and approve it. Then order as that cafe, or text an order in, and watch it land on the roast plan.
A working demo with sample data. The roastery is made up. Nothing is sent, charged or saved.
Today, and after we build it
Retail on the store. Wholesale by text, voicemail and email, then written out one by one on a spreadsheet. Roast day batched from memory. It holds until a good week.
One store for retail and subscriptions. One list where every wholesale order lands, however it was sent. Roast day already batched. Labels that match.
- Monday: three texts, a voicemail, and an email reply to a thread from March. All orders. You write them out one by one.
- Tuesday: roast day. You batch from the spreadsheet and hope you did not skip a row.
- Wednesday: a rush order by text while you are bagging. The label goes out with the wrong grind.
- Thursday: a café calls to ask where their order is. Nobody remembers who took it.
- Friday: you find out an account is three invoices behind. You write a reminder and do not send it.
Barista Plus Coffee, a Dallas roaster owned by Will Zulu. We designed and built the whole store: twelve coffees, three sizes, nine grinds, which is 324 combinations, every one driven by real product data rather than typed in. Subscriptions customers can skip, pause or swap themselves. A "Find My Roast" finder that reaches all twelve coffees. A wholesale enquiry form that asks a café for its monthly volume by product line, brew type and equipment. Live UPS rates from the real packed weight of each bag size, not a guessed box. Reviews only from verified buyers. The entire store in English and Spanish, built for a phone first.
That store opened to the public on September 26, 2026, so it is too new for sales figures. The wholesale order intake and the payment reminders described above have not been built for a roaster yet. What runs today is our own company, on about twenty small automated jobs: lead capture from the site, syncing our contacts, approval cards before anything sends, and monitoring. We would rather tell you that here than on the call.
Roasters get sold a lot of software. Some of it is good. Part of our plan is telling you what to keep.
Roast planning and production software.
Several mature tools exist. If one fits, we plug your orders into it rather than building a worse one.
Subscriptions.
Shopify's own subscriptions did the job for Barista Plus. We wired it, we did not rebuild it.
A wholesale portal.
Only if your cafés will actually log in. Many will not, so we start with catching orders however they arrive.
Accounting.
Keep yours. We chase and match invoices in front of it.
Your green cost, roast loss and tiers in. A price per pound and per bag for every café tier out, plus a printable sheet for your cafés.
Work out what your coffee really costs: per roasted pound, per bag and per cup, plus your margin if you enter a selling price. Your numbers, our arithmetic.
Read: how to price wholesale coffee so every tier still makes money
Read: Shopify B2B for coffee roasters, what runs without an app and what still breaks
Do you only work with roasters?
No. We are a software company. Roasters are where most of our recent work is, so they are what we can prove best.
Can my cafés keep ordering by text?
Yes. Nobody has to learn a portal. Their text becomes a draft order on your list, and you approve it.
Can you fix my existing Shopify store instead of starting over?
Often, yes. Tell us what is broken on the call and we will say straight whether it is a fix or a rebuild.
Do you do labels and bag design?
Brand assets are their own line. Ask on the call; if it is not something we should do, we will say so.
What does it cost?
Every project gets one fixed price in writing before work starts. To budget, see what a new store includes and how long it takes, or the store fix if you already have one. Then a free thirty-minute call and a project assessment.
Do you work with roasters outside Dallas?
Yes. We are based in Dallas and work with roasters anywhere in the US, by video call and email.
Related services: Online stores · Websites
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Field service & repair
Intake with photos, live dispatch, ETA texts to the customer.
Local retail & showrooms
Inventory that matches the shelf, pickup, customer accounts.
Something else
Tell us what you need built. We'll say straight if we're the right people.
Tell us what roast day looks like.
Thirty minutes. A project assessment, yours to keep. Then one fixed price.
Book my free 30-minute call →